Simone Cornelsen Joins As Senior Director
November 20, 2018
Kynetec b2 is pleased to announce that Simone Cornelsen has joined as Senior Director.
Simone brings around 25 years of experience in market research and strategic consultancy, having spent the last 20 years with GfK. She has expertise in both qualitative and quantitative research with a strong emphasis on international studies across all regions of the world, enabling her to support Kynetec b2 clients globally.
Latest insights to help businesses maintain customer focus in a VUCA world
November 13, 2018
Recognizing the business challenges of volatility, uncertainty, complexity and ambiguity, Kynetec b² recently interviewed a panel of 100 top-level business managers across different industry and service sectors to fully understand the current and future trends that most significantly affect their businesses.
Results from the research identified two megatrends: the ‘smart era’ and the ‘new societal model’. The smart era trend includes technological intelligence and material science to enable businesses to optimise the personalisation of the goods, services and experiences they offer to their customers. It also includes digitisation and virtualisation to automate daily processes, changing the need for human intervention.
Pieter Goossens Joins as Senior Research Director
October 30, 2018
Kynetec b² is pleased to announce that Pieter Goossens has joined as Senior Research Director. Pieter brings 15 years of experience from several market research agencies including Nielsen, GfK, and most recently, Kantar, as well as experience from the industry side at Alken-Maes (Heineken).
Providing Insights to Help Businesses Succeed in a Changing Business Environment
October 18, 2018
Senior business leaders from multiple b2b and b2c industries and services recently attended a seminar hosted by Kynetec b2 in partnership with Minds&More to gain insights on how to maintain customer focus in a changing business environment.
How Futureproof Are You?
April 12, 2018
We live and operate in a VUCA world where Volatility, Uncertainty, Complexity and Ambiguity are the new normal. We have identified a number of trends that could affect your business and its growth.
Anticipate the future by identifying the respective impact of these trends and verifying how futureproof you are compared to other organizations. Please invest a few minutes of your time by completing the business trends 2018 survey: https://tinyurl.com/y7hke9jd.
We will publish survey results in a newsletter from Kynetec b². You can register to receive the newsletter at the end of the survey.