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We have experience in interviewing target groups across the full extent of the value chain
Your questions answered
Product innovation is often driven by manufacturing capabilities, ignoring the unmet needs of the market. Through creative focus groups we can help you gather the relevant market insights you need to fuel a customer-centric R&D strategy for your future business.
To develop and sustain strong brand positioning we can help you track the performance of key brands in the market. Measuring brand KPIs such as awareness, usage, loyalty and perception can be the basis for annual activation workshops, which enable your marketing teams to develop and implement sales and marketing plans with a competitive edge.
Maximizing your share of wallet is the ultimate outcome from strong user relationships. We can help you understand to what extent your offer is inline with your customers’ expectations and how to develop and implement a program which drives loyalty above and beyond your competitors.